Researcher Raj Raghunathan highlights warning signs that do not allow individuals to lead a fulfilling life during Wellbeing 360, a wellbeing event organized by Tecmilenio.
By Susan Irais | CONECTA NATIONAL NEWS DESK - 10/17/2022 Photo COURTESY OF TECMILENIO

What can lead you to having a happy life? Fame? Money? Achieving great success? For Raj Raghunathan, a researcher from the University of Texas at Austin, the answer is simple: No.

The marketing professor at the McCombs School of Business took part in Wellbeing 360, an event that brings together leaders in the area of wellness, which is organized by Tecmilenio.

For Raghunathan, pursuing success at all costs is something to be avoided if people desire a fulfilling life.

“Happiness increases success, but if you’re not careful, success can also decrease happiness,” believes the expert.

 

Raj Raghunathan is the author of the book “If You’re So Smart, Why Aren’t You Happy?” in which he discusses happiness and success.
Raj Raghunathan durante Wellbeing 360, quien explicó los elementos que llevan a una vida más feliz y plena

 

If you’re looking for a happy life, avoid these attitudes

According to Raghunathan, success can sabotage happiness through factors he has termed “sins” that he advises avoiding.

  • Don’t seek more control and power 

Successful people get used to exercising power over others and it becomes necessary to acquire more and more power.

“No one likes to be controlled by somebody else and that’s the main reason why no one likes people who’re seeking more power,” says the researcher.

  • Don't fall into the superiority trap

Raghunathan, who also wrote the book If You’re So Smart, Why Aren’t You Happy? explains that when you’re successful, richer or have higher status, you’re likely to seek more and see other people as inferior.

This “sin” is fueled by ego: when other people deal with them, they tend to continually flatter them. “That gets into your head, feeds your ego, and you fall into the delusion of superiority,” he explains.

“People perceive those who believe they are superior as despots, and nobody wants to be with someone like that,” he highlights.

  • Don’t make distinctions between people

Money buys exclusivity, that’s to say it enforces a distance between people.

“For example, a rich person has a home cinema, a swimming pool, a gym, and this creates a distance from others, thereby reducing the chances of meeting other people because everything is at home,” he explains.

Another example is exclusive or VIP areas, which highlight the distance between different people. The researcher says that, ultimately, this ends in loneliness.

 

“Happiness increases success, but if you’re not careful, success can also decrease happiness.” - Raj Raghunathan

 

7 tips to be happier and more fulfilled

If success is not synonymous with happiness, then what can we do to find a balance between happiness and success? Raj Raghunathan summarizes it in these 7 attitudes:

 

  1. Don’t seek to control others, but rather yourself.
  2. Seek mindful experiences or activities that only allow you to compare yourself with you.
  3. Prioritize your relationships in such a way that you can spend more time with your family and friends.
  4. Be kind to others.
  5. Trust other people.
  6. See the positive side of different situations. Even if they seem negative, they could be positive long term.
  7. Have faith.

 

Raj Raghunathan: a guide for happiness and fulfillment

Raj Raghunathan’s work brings together psychology, behavioral science, decision theory, and marketing to document and explain the interrelationship between emotions and consumer behavior.

He teaches a free online course on Coursera called A Life of Happiness and Fulfillment, which is based on his research.

He has also spoken on this topic in conference settings such as Talks at Google and in TED Talks. Some of the themes he covers are:

 

More about Wellbeing 360

 

Wellbeing 360 is an annual event organized by the Tecmilenio Institute of Integral Wellbeing Sciences.

“We’re very proud that this is probably the most important event focusing on global wellbeing issues and that it bears the name of Tecmilenio University. Furthermore, we’re linking it with Tecmilenio’s 20th anniversary celebrations this year,” highlighted Rosalinda Ballesteros, director of the Institute.

This year’s event takes place between October 17 to 20, in a hybrid format, and includes participation by experts such as Robert Quinn, Kelly McGonigal and Marisa Salanova.

 

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